Sol International

Mexico’s oldest beer brand from the southern states of Yucatan and Chiapas, needed a reinvention to become a serious competitor to its national giants. Simultaneously the brand was repositioned as global alternative to the well established Corona Extra.  

This incredibly large project, lead by VBAT, started with redesigning the bottle and label, and continued in many segments like secondary packaging, point-of-sale items, communication guidelines and limited editions.