PACKAGING DESIGN / BRANDING GUIDELINES / LINE EXTENSION
Piton Lager Beer
Named after the famous Piton mountains on the island, Piton has established itself as the nr. 1 beer of Santa Lucia since the early 90s. After its fourth Monde Selection award it was time for a modernisation of the identity and packaging, to seriously start competing with the world lagers and expand territory on the surrounding islands.
We took the brand icon back to the drawing board and married it with the word mark, redesigned the labelling and created a complete branding system to implement in local markets.